Lynda.com - Writing Press Releases with Lorrie Thomas Ross
43m 19s Appropriate for all May 06, 2014 | Uploaded in Jul 27, 2017 by 2boweb

A well-written press release is an invaluable marketing asset, but it's not written for the press alone. Press releases do much more than spread news; they boost search visibility, enhance customer service, increase brand recognition, and support sales. In this short writing course, marketing expert Lorrie Thomas shows you how to write an effective press release. The course begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your head and subhead down, crafting body copy, adding your boilerplate, and sending the release to media outlets.
Topics include:
	•	Picking a topic
	•	Defining your who, what, where, when, and how
	•	Writing a title
	•	Writing a quote
	•	Writing the body copy
	•	Distributing a press release