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Lynda - International SEO Fundamentals
Type:
Other > Other
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27
Size:
656.64 MiB (688533226 Bytes)
Tag(s):
Google AdWords Analytics
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2015-04-24 15:10:21 GMT
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Info Hash:
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Lynda - International SEO Fundamentals

Subject:    Marketing 
Software:    Google AdWords Analytics 
Author:    David Booth 

1h 59m Beginner Mar 11, 2015 | Uploaded in Apr 24, 2015 by 2boweb


Attract international visitors to your websites with these SEO tips from David Booth. This course will help viewers develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google, Bing, and Yahoo; and the market share of such search engines as Baidu (China), Yandex (Russia), Naver (South Korea), and others.

David reviews global and regional aspects of how to determine target markets and optimize your website for different countries and languages. He then explains the technical elements of international SEO, including how search engines handle multilingual and multiregional content, and which methods to use to let search engines know just whom you're targeting. Viewers then explore international content strategy and crucial on-page elements and optimization strategies.

Then learn how to perform keyword research—taking into account cultural considerations and local competition. The course moves on to explore such off-site factors as social sharing and link building, and shows how to measure results via a number of SEO-specific tools, as well as Google Analytics.
Topics include:

    Optimizing websites for different countries and languages
    Determining target global markets
    Handling the technical aspects of international SEO
    Localizing content
    Researching international keywords
    Building a global reputation and authority
    Measuring international SEO results

017 On-page optimization tactics.mp499.94 MiB
015 Handling localization and unique content.mp463.61 MiB
003 Beyond Google - Overview of the top global search engines.mp437.34 MiB
010 How major search engines currently handle multilingual content.mp432.14 MiB
019 Understanding cultural considerations.mp430.21 MiB
002 What is international SEO.mp428.05 MiB
021 Increasing visibility for localized pages.mp426.75 MiB
006 Finding the best site and server architecture.mp426.2 MiB
008 Understanding server location and hosting considerations.mp426.14 MiB
022 Link building for international SEO.mp424.86 MiB
018 Performing international keyword research.mp424.1 MiB
014 Putting together your international content strategy.mp423.93 MiB
005 Determining target markets and audiences.mp422.39 MiB
023 Impact of social networks and social sharing.mp422.05 MiB
016 Best practices for translating content.mp421.7 MiB
024 Measuring international SEO campaigns.mp420.61 MiB
007 Leveraging local and regional detection.mp417.99 MiB
004 Optimizing for countries or languages.mp414.13 MiB
026 Monitoring international search visibility with tools.mp414.06 MiB
012 Meta content-language country tag usage.mp412.76 MiB
011 Specifying language - Hreflang annotations-XML.mp412.28 MiB
020 Evaluating local competition.mp412.21 MiB
009 Ensuring that core functionality works around the world.mp412.03 MiB
013 Using Google Webmaster Tools.mp49.1 MiB
027 Next steps.mp47.43 MiB
001 Welcome.mp47.32 MiB
025 Segmenting your international data.mp47.3 MiB