Lynda - Customer Segmentation
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- Business Management
- Uploaded:
- 2015-10-05 04:15:47 GMT
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2boweb
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Lynda - Customer Segmentation This Course will be good to the Best for DL withing 30 days after has been post, after that it might not be good DL already, please do me favour to continue seeding to keep this torrent alive. 1h 15m Appropriate for all Sep 14, 2015 | Uploaded in Oct 5, 2015 by 2boweb Subjects: Business Marketing Author: Doug Ladd Learn how to group your customers into market segments to better understand what they really want. In this course, chief marketing officer Doug Ladd explains the basics of customer segmentation. He describes segmentation based on geography, demographics, culture, behavior, and psychographics. He also shows where to look for this information, how to analyze it, and how to develop model customer personas that can help in product development, service level planning, and more. Topics include: • Segmenting by location • Segmenting by demographics • Segmenting by usage or other behavior • Why segmenting is important • Creating and using customer personas //////////////////////////////////////////////////////
| 011 Researching psychographic profiles.mp4 | 45.4 MiB |
| 005 Cultural segmentation.mp4 | 38.73 MiB |
| 015 Communicating customer personas within your organization.mp4 | 38.43 MiB |
| 016 Using customer personas in your marketing messaging.mp4 | 37.1 MiB |
| 009 Creating a clearer picture of customers.mp4 | 34.6 MiB |
| 014 Opportunities to reach new markets.mp4 | 34.36 MiB |
| 004 Demographic segmentation.mp4 | 33.91 MiB |
| 013 Why do people buy your product_.mp4 | 33.77 MiB |
| 006 Where to find data for geographic and demographic segementation.mp4 | 32.36 MiB |
| 012 Developing profiles of your customers and targets.mp4 | 30.48 MiB |
| 001 Welcome.mp4 | 29.55 MiB |
| 003 Geographic segmentation.mp4 | 28.46 MiB |
| 007 Behavioral segmentation.mp4 | 28.04 MiB |
| 010 How consumers see themselves and their world.mp4 | 27.78 MiB |
| 008 Segmenting customers by usage.mp4 | 26.46 MiB |
| 002 What you should know before watching this course.mp4 | 12.37 MiB |
| 017 Next steps.mp4 | 12.08 MiB |
| Exercise Files/05_01_Jose ExampleCustomerPersona.pdf | 160.04 KiB |
| Exercise Files/SP_Posed_GearList.pdf | 81.63 KiB |
| Exercise Files/06_01_Selected Reading.pdf | 42.76 KiB |
| Exercise Files/05_01_CustomerPersonaOutline.pdf | 41.25 KiB |
| Exercise Files/05_02_ChecklistforEvaluatingPersonas.pdf | 35.19 KiB |
| Exercise Files/01_02_Life-Cycle Stages.pdf | 33.78 KiB |
| Exercise Files/01-02 Demographic Segmentation Sheet.xlsx | 4.52 KiB |
