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Lynda - Google Analytics2015 Essential Training
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Marketing google analytics
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Lynda - Google Analytics2015 Essential Training

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3h 35m Beginner Jun 29, 2015 | Uploaded in Oct 6, 2015 by 2boweb

 Subject: Marketing 
Software: Google Analytics 
Author: Brad Batesole 

Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. This course shows you how to get set up in Google Analytics and glean insights from each of the reports. Author Brad Batesole explains how to interpret your results, create and track goals, and use options like dimensions and segments to go deeper. Each tutorial is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.
Topics include:
	•	Creating a Google Analytics account
	•	Installing tracking tags
	•	Reading the dashboard, graphs, and data tables
	•	Setting up report filters
	•	Looking at audience demographics and interests
	•	Tracking engagement with behavior reports
	•	Exploring traffic with acquisition reports
	•	Viewing shared content and referrals with social reports
	•	Reviewing SEO feedback
	•	Tracking events
	•	Configuring conversion goals
	•	Adding custom campaign tracking


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029 Viewing the All Traffic report by source and medium.mp424.94 MiB
028 Viewing the All Traffic report by channels.mp423.25 MiB
016 Using the data table.mp420.79 MiB
008 Setting account properties.mp420.28 MiB
043 Configuring goals.mp417.72 MiB
017 What is segmentation_.mp416.73 MiB
006 Creating your account.mp415.47 MiB
018 Setting up basic filters.mp415.39 MiB
020 What are audience reports_.mp415.37 MiB
004 Key definitions.mp414.61 MiB
040 Review site speed.mp414.35 MiB
047 Creating and customizing dashboards.mp414.19 MiB
023 Geographical data.mp413.93 MiB
030 Exploring referral traffic within the All Traffic report.mp413.54 MiB
012 Exploring the interface.mp413.52 MiB
025 Using the technology report to see devices used on-site.mp413.45 MiB
027 Acquisition Overview report.mp413.1 MiB
011 Metrics and dimensions.mp413 MiB
035 Overview on SEO reports.mp412.87 MiB
015 Interacting with graphs.mp412.36 MiB
039 Using Site Content reports.mp412.08 MiB
038 Behavior reports at a glance.mp412.04 MiB
021 Looking at your audience overview.mp411.91 MiB
007 Installing your tracking tag.mp411.72 MiB
048 Adding custom campaign tracking.mp411.67 MiB
031 Social reports overview.mp411.65 MiB
024 Using the behavior report to see engagement.mp411.22 MiB
026 What are Acquisition reports_.mp410.97 MiB
044 Exploring goal reports.mp410.27 MiB
022 Audience demographics and interests.mp410.23 MiB
013 Configuring a date range.mp410.03 MiB
009 Understanding reports.mp49.13 MiB
019 Setting up OR vs. AND filters.mp48.81 MiB
034 Measuring the value of social with the Conversions report.mp47.82 MiB
010 A look at sources.mp47.78 MiB
046 Real-time data.mp47.4 MiB
002 What is Google Analytics_.mp47.37 MiB
036 Reviewing queries or keywords.mp46.89 MiB
003 How does Google Analytics work_.mp46.57 MiB
037 Reviewing landing pages.mp45.95 MiB
033 Tracking shared content with the Landing Pages report.mp45.92 MiB
014 Using annotations.mp45.91 MiB
032 Network referrals.mp45.8 MiB
005 An overview of accounts.mp45.8 MiB
001 Welcome.mp44.9 MiB
041 A closer look at event tracking.mp44.84 MiB
042 Reviewing event reports.mp44.67 MiB
045 Emailing reports.mp44.24 MiB
049 Next steps.mp43.24 MiB