Lynda - SEO for Ecommerce
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- 35
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- 367.31 MiB (385147604 Bytes)
- Tag(s):
- Marketing SEO
- Uploaded:
- 2015-10-06 15:52:44 GMT
- By:
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2boweb
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- Info Hash: B43C4753E7F016456AABB6F4087B31C0A2B3A746
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Lynda - SEO for Ecommerce This Course will be good to the Best for DL withing 30 days after has been post, after that it might not be good DL already, please do me favour to continue seeding to keep this torrent alive. 2h 2m Beginner Sep 23, 2015 | Uploaded in Oct 6, 2015 by 2boweb Subject: Marketing Software: WordPress Google Analytics Shopify Author: Steve Harris SEO for ecommerce is different. Companies that sell products and services on the web face unique challenges that impact their search rankings. For example, when products expire, share identifying information, or lack metadata, it can hurt your search ranking and drive down traffic to your store. That's why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, Steve Harris walks through researching your audience and competitors, setting up your site structure for success, and using SEO best practices to improve your content. He also introduces on-page optimization strategies, such as implementing breadcrumbs and product reviews and using tracking tools to measure your performance. Topics include: • How SEO affects the buying process • Researching customers, keywords, and competitors • Using simple and long tail keywords • Eliminating duplicate site content • Using rich media • Designing landing pages to drive engagement • Blogging for SEO • A/B testing with Optimizely • Measuring traffic with Google Analytics //////////////////////////////////////////////////////
| 033 Using mouse tracking tools to identify sticking points.mp4 | 19.43 MiB |
| 032 Employing heatmapping tools to measure and monitor page usage.mp4 | 18.09 MiB |
| 020 Avoiding unnatural keyword usage.mp4 | 17.33 MiB |
| 021 Using rich media to promote your SEO results.mp4 | 16.47 MiB |
| 034 Applying Moz for larger scale sites.mp4 | 15.81 MiB |
| 030 Using Optimizely for A-B testing.mp4 | 15.64 MiB |
| 022 Minimizing your website loading speeds.mp4 | 15.55 MiB |
| 013 Harnessing page titles and meta information.mp4 | 15.05 MiB |
| 016 Earning inbound links to raise your ranking.mp4 | 12.78 MiB |
| 011 Getting the most out of keyword research.mp4 | 11.92 MiB |
| 019 Retaining search rankings despite the deletion of pages.mp4 | 11.78 MiB |
| 014 Exploring page structure - Headings, copy, and images.mp4 | 11.75 MiB |
| 015 Crafting internal links to help search engines explore your site.mp4 | 11.58 MiB |
| 023 Correlating your SEO efforts to sales or other quantitative measures.mp4 | 11.58 MiB |
| 026 Optimizing your product pages via breadcrumbs, pages titles, and social links.mp4 | 11.24 MiB |
| 025 Designing your landing page to drive deeper engagement.mp4 | 10.78 MiB |
| 028 Implementing customer reviews to boost SEO scores.mp4 | 10.53 MiB |
| 017 Creating page URLs that are easy to understand and share.mp4 | 10.19 MiB |
| 018 Eliminating duplicate content so your site doesn`t get penalized.mp4 | 9.94 MiB |
| 012 Carrying out competitor research.mp4 | 9.84 MiB |
| 024 Aligning your domain name with your target audience.mp4 | 9.72 MiB |
| 029 Understanding how mobile usability affects SEO.mp4 | 9.61 MiB |
| 005 The importance of usability.mp4 | 8.58 MiB |
| 027 Using blogging for SEO.mp4 | 8.01 MiB |
| 008 Understanding exactly who your customer is.mp4 | 6.45 MiB |
| 001 Welcome.mp4 | 6.43 MiB |
| 031 Harnessing Google Analytics to better understand site visitors.mp4 | 6.28 MiB |
| 009 Creating buyer personas.mp4 | 6.24 MiB |
| 006 Exploring how SEO affects the buying process.mp4 | 6.22 MiB |
| 007 Setting expectations and establishing realistic goals for your SEO results.mp4 | 5.95 MiB |
| 010 Using simple and long tail keyword searches.mp4 | 5.56 MiB |
| 004 Understanding on-page vs. off-page SEO.mp4 | 5.44 MiB |
| 003 What is SEO for ecommerce_.mp4 | 5.39 MiB |
| 035 Next steps.mp4 | 5.19 MiB |
| 002 What you should know before watching this course.mp4 | 4.98 MiB |
