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Lynda - Business Writing Strategies
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Lynda - Business Writing Strategies

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1h 59m Appropriate for all Oct 01, 2015 | Uploaded in Oct 21, 2015 Via Webcentara

Subject: Business 
Author: Judy Steiner-Williams 
 
In this course, Kelley School of Business instructor Judy Steiner-Williams helps you determine how to write for a specific business purpose. Are you presenting information? Are you delivering good news or bad news? Are you looking for support for an idea? Or are you trying to write for a combination of purposes? This course provides the tools, techniques, and templates you need to answer these questions and write for your specific business strategy.
Topics include:
	•	Deciding when to begin or delay the message
	•	Presenting information
	•	Getting support for ideas
	•	Understanding the audience
	•	Communicating internally and externally
	•	Choosing the appropriate language and tone
	•	Using business writing outlines and templates


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001 Welcome.mp426.61 MiB
015 Emphasizing or de-emphasizing strategies.mp420.36 MiB
023 Bad news outline.mp418.68 MiB
020 Being politically correct.mp418.11 MiB
010 Using a combination of purposes.mp418 MiB
022 Persuasive outline.mp416.09 MiB
005 Recognizing when to delay the main message.mp414.96 MiB
012 Understanding your relationship to the reader.mp414.7 MiB
017 Using the positive tone.mp414.64 MiB
008 Presenting bad news.mp413.7 MiB
024 Routine inquiry.mp413.55 MiB
007 Emphasizing good news.mp413.3 MiB
027 Adjustment refusal.mp412.6 MiB
019 Choosing appropriate language and structure for your purpose.mp412.45 MiB
013 Communicating internally.mp412.26 MiB
006 Presenting information.mp412.07 MiB
021 Direct outline.mp412.07 MiB
016 Emotional and rational strategies.mp411.91 MiB
011 Understanding audience needs.mp411.9 MiB
009 Getting support for an idea.mp411.73 MiB
029 Combination.mp411.64 MiB
014 Communicating externally.mp411.31 MiB
025 Adjustment grant.mp410.44 MiB
026 Claim letter.mp410.4 MiB
004 Recognizing when to begin the main message.mp49.8 MiB
028 Persuasive request.mp48.29 MiB
018 Indicating benefits to the reader.mp47.35 MiB
003 Using the exercise files.mp46.89 MiB
002 What you should know before watching this course.mp46.1 MiB
030 Wrap-up.mp45.98 MiB
Exercise Files/Business Writing Strategies.pdf69.01 KiB