A great small business website doesn't start with HTML
code. It starts with planning a great user experience:
deciding what content to show online, how to describe your
business, and how to help customers find the information
they need. UX design may sound complicated at first, but
it's actually a very simple process of putting the customer
first: the primary tenet of any good business
Join Chris Nodder, as he reviews the key components of an
effective small business website, whether you maintain your
website or hire someone else. He provides guidelines to
optimize the content, design, and information architecture
of the site and to provide customers and prospective
customers with incentives to trust your business-and buy
from it

Topics include:

* Keeping the homepage simple

* Providing news and links

* Using pictures and testimonials to establish trust

* Creating clear product descriptions

* Showing expertise with a blog or tips page

* Soliciting ongoing feedback