Lynda - Advertising Fundamentals
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- 611.85 MiB (641575288 Bytes)
- Tag(s):
- Business Management Marketing
- Uploaded:
- 2015-11-22 05:47:24 GMT
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2boweb
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- Info Hash: 7CE2AE4C3C44FC0AB84398E9A6DD0BF8B7937133
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Lynda - Advertising Fundamentals This Course will be good to the Best for DL within 30 days after has been post, after that it might not be good DL already, please do me favour to continue seeding to keep this torrent alive. 1h 24m Appropriate for all Nov 04, 2015 | Uploaded in Nov 22, 2015 by 2boweb Subjects: Business Marketing Author: Jane Barratt Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape, and the building blocks and relative costs of a basic advertising plan. She outlines the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. Whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed. Topics include: • Defining your audience • Crafting your message • Placing your ad • Establishing a digital, competitive, and editorial presence • Working with advertising partners • Working with an ad agency /////////////////////////////////////////////////////////////////////////////////////
| 011 Basic digital presence.mp4 | 41.2 MiB |
| 010 Be where your customers are.mp4 | 36.85 MiB |
| 007 Producing your ad.mp4 | 34.03 MiB |
| 008 Placing your ad.mp4 | 33.95 MiB |
| 002 The ad cycle.mp4 | 32.62 MiB |
| 018 Design, creative, and content partners.mp4 | 32.58 MiB |
| 016 The landscape of marketing providers.mp4 | 32.47 MiB |
| 006 Crafting your message.mp4 | 30.75 MiB |
| 014 Basics of PR.mp4 | 30.66 MiB |
| 021 Switching into advertising.mp4 | 29.64 MiB |
| 009 Writing your brief.mp4 | 26.64 MiB |
| 012 Basic advertising presence.mp4 | 26.13 MiB |
| 019 Production and digital development partners.mp4 | 25.19 MiB |
| 003 Defining your audience.mp4 | 24.99 MiB |
| 017 Research and strategy partners.mp4 | 23.85 MiB |
| 022 Working with an agency.mp4 | 22.83 MiB |
| 020 Analytics amd optimization partners.mp4 | 20.93 MiB |
| 015 Content strategy.mp4 | 20.82 MiB |
| 004 Setting objectives.mp4 | 19.75 MiB |
| 013 Mapping competitors.mp4 | 19.11 MiB |
| 005 Creating your strategy.mp4 | 17.69 MiB |
| 023 Resources for ongoing learning.mp4 | 17.22 MiB |
| 001 Introduction.mp4 | 11.93 MiB |
Thanks!
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