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Lynda - Speech Writing
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Business Management
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Lynda - Speech Writing

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1h 54m Appropriate for all Aug 17, 2015 | Uploaded in Nov 26, 2015 by 2boweb

Subject: Business 
Author: Judy Steiner-Williams 

Need to give a speech and don't know where to begin? A well-written and organized speech greatly reduces the anxiety around delivery, and can help win over audiences in a way the written word just can't match. In this course, Kelley School of Business instructor Judy Steiner-Williams outlines the basics of speech writing, including incorporating support for your thesis and adapting your delivery to your audience. She also provides guidance on writing speeches with different purposes, such as speeches that are primarily informative or persuasive, speeches designed for entertainment purposes, or those designed for a special occasion, such as award acceptance or toastmaster.
Topics include:
	•	Choosing a topic
	•	Composing a thesis
	•	Organizing the speech
	•	Outlining the body
	•	Finishing with a strong ending
	•	Incorporating research
	•	Adapting to different audience sizes, attitudes, and expectations
	•	Writing for different occasions
	•	Preparing notes and visuals

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022 Using persuasion.mp421.02 MiB
017 Considering audience attitude.mp417.96 MiB
015 Incorporating strong secondary research.mp416.52 MiB
025 Incorporating visuals.mp416.51 MiB
012 Tying thoughts together with transitions.mp416.12 MiB
026 Next steps.mp416.03 MiB
020 Giving information.mp415.9 MiB
023 Providing entertainment.mp415.68 MiB
008 Organizational patterns - Geographical, compare-contrast, and cause-effect.mp415.46 MiB
013 Anticipating questions.mp414.54 MiB
021 Providing instructions.mp413.95 MiB
009 Writing the introduction.mp413.84 MiB
016 Anticipating audience size.mp413.73 MiB
005 Determining a specific purpose statement.mp413.29 MiB
006 Composing a thesis.mp413.12 MiB
014 Collecting primary research.mp412.21 MiB
010 Outlining the body.mp411.87 MiB
011 Finishing with a strong ending.mp410.91 MiB
007 Organizational patterns - Time, space, and topic.mp410.8 MiB
024 Preparing notes.mp410.52 MiB
019 Meeting audience expectations.mp410.48 MiB
004 Choosing a general topic.mp49.51 MiB
018 Adapting to audience knowledge.mp49.51 MiB
001 Welcome.mp48.43 MiB
002 What you should know before watching this course.mp47.68 MiB
003 Using the exercise files.mp47.44 MiB
Exercise Files/Sample Speech - Emotional Intelligence.pdf31.36 KiB
Exercise Files/Sample Speech - The importance of music.pdf30.46 KiB
Exercise Files/Sample Speech - Dog grooming.pdf29.95 KiB
Exercise Files/Speech Ideas.pdf25.59 KiB
Exercise Files/Rubric.pdf24.72 KiB