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Lynda - MailChimp Fundamentals
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Lynda - MailChimp Fundamentals

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1h 27m Beginner Nov 23, 2015 | Uploaded in Nov 30, 2015 by 2boweb

Subject: Marketing 
Software: MailChimp 
Author: Virginia O'Connor 

Put the popular MailChimp email-marketing platform to work for you. MailChimp expert Virginia O'Connor helps you set up a free MailChimp account and add new or existing subscribers, and use list segments and groups to target your messaging for different types of audiences. She then shows how to use email templates to create engaging newsletters, and interpret the results that start flying in once you push Send. Because signing up subscribers is such a big part of your newsletter's success, Virginia also shows how to tailor signup forms and make them accessible via social media. Plus, she gives you tips on how to grow your lists and get subscribers to open your emails and respond to calls to action.

And if you find your subscriber list grows beyond the 2,000-address limit imposed in the free app, check out the tutorials where Virginia shows you how to upgrade to the paid version of MailChimp, which contains one of its most useful features: autoresponders.
Topics include:
	•	Setting up a free MailChimp account
	•	Adding and importing subscribers
	•	Working with email templates
	•	Sending your first email campaign with MailChimp
	•	Viewing reports
	•	Adding a signup form to your website
	•	Managing subscriber lists
	•	Improving your click and open rates
	•	Upgrading to a paid MailChimp account


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010 Creating your first campaign, part two.mp422.11 MiB
008 Working with templates.mp415.27 MiB
009 Creating your first campaign, part one.mp413.98 MiB
012 Creating sign-up forms.mp413.64 MiB
022 Improving click and open rates.mp413.19 MiB
014 Add signup form to website.mp413.11 MiB
023 Upgrade for autoresponders.mp411.51 MiB
011 Reviewing your campaign results.mp49.05 MiB
013 Customizing messages for new subscribers.mp49 MiB
004 Setting up a subscriber list.mp48.89 MiB
020 Creative ways to grow your subscriber list.mp48.74 MiB
024 Running Inbox Inspections.mp48.7 MiB
018 Using groups.mp47.81 MiB
006 Integrating with social media.mp47.8 MiB
003 Setting up your free account.mp47.42 MiB
005 Importing subscribers into a list.mp47.28 MiB
017 Using list segments.mp47.08 MiB
021 Engaging top subscribers.mp46.93 MiB
019 Importing and exporting your subscriber list.mp45.82 MiB
001 Welcome.mp45.47 MiB
007 Adding secondary users.mp45.44 MiB
016 Using MailChimp apps.mp44.71 MiB
015 Reviewing list statistics.mp44.02 MiB
002 Introducing MailChimp.mp42.54 MiB
025 Next steps.mp41.71 MiB
Exercise Files/28funandusefulwaystogrow your lists.pdf40.02 KiB