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Lynda - Creating Your Personal Brand
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Other > Other
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13
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270.31 MiB (283437321 Bytes)
Tag(s):
Business Management
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2016-05-05 14:41:01 GMT
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2boweb VIP
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Lynda - Creating Your Personal Brand

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33m 28s Appropriate for all Dec 22, 2015  | Uploaded in May 5, 2016 by 2boweb

Subject: Business 
Author: Lida Citroën 

Your personal brand is your reputation and legacy. A strong personal brand can lead to job and career opportunities. A weak personal brand leaves you liable to be passed by. In this course, personal branding expert Lida Citroën helps you identify what your personal brand is now and align it with the brand you want for yourself in the future. In the process, she helps you target the individuals or groups who have the opportunities you seek, strategize the marketing for your brand, and identify who you need to know and where to find them. She also helps you figure out how to portray your personal brand on social media outlets such as LinkedIn,and YouTube. Plus, learn how to craft an elevator pitch for your personal brand so you can make a good impression even on short notice.

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04. Marketing and Positioning Your Brand/04_04-Conveying authenticity.mp432.88 MiB
04. Marketing and Positioning Your Brand/04_03-Managing your online reputation.mp431.42 MiB
04. Marketing and Positioning Your Brand/04_05-Creating a perfect elevator pitch.mp428.97 MiB
04. Marketing and Positioning Your Brand/04_02-Networking your personal brand.mp426.27 MiB
03. Creating Your Brand/03_03-Identifying your target audience.mp425.77 MiB
03. Creating Your Brand/03_01-Defining your current brand.mp424.39 MiB
02. Personal Branding/02_03-Building influence.mp422.4 MiB
04. Marketing and Positioning Your Brand/04_01-Creating a strategy.mp419.93 MiB
03. Creating Your Brand/03_02-Creating your desired brand.mp415.93 MiB
02. Personal Branding/02_02-Creating career opportunities.mp413.45 MiB
05. Conclusion/05_01-Next steps.mp412.73 MiB
02. Personal Branding/02_01-Creating your brand.mp410.09 MiB
01. Introduction/01_01-Welcome.mp46.08 MiB