Lynda - Building Your Marketing Technology Stack
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- 29
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- 1.82 GiB (1959576414 Bytes)
- Tag(s):
- Marketing
- Uploaded:
- 2016-05-26 13:40:11 GMT
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2boweb
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- Info Hash: B0E01C70422506439B299F451411C33632856506
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Lynda - Building Your Marketing Technology Stack FYI : This Course will be good to the Best for DL within 30 days after has been posed, after that it might not be good DL already, please do me favour to continue seeding to keep this torrent alive. 2h 19m Appropriate for all May 09, 2016 | Uploaded in May 25, 2016 by 2boweb Subject: Marketing Author: David Booth Digital marketing has been around for over 30 years, but marketers are only now starting to think of its components holistically. A marketing technology stack is the set of tools that your marketing team uses to plan, execute, and measure all aspects of your marketing objectives. With the explosion of new capabilities, vendors, and technologies in this space, it's more important than ever to carefully choose your components and build the stack that's right for your organization. In this course, Dave Booth walks you through a framework that examines the roles and benefits of each "layer" in the stack—acquisition through marketing and advertising, digital experiences and clickstream measurement, the back office functions, and analysis. Learn how these technologies can help you drive engagement, measure results, increase sales, and improve customer relationships. NOTE: While specific software and platforms aren't endorsed, you will see how tools like a customer relationship management system and web analytics work in a successful marketing mix. Topics include: • What is digital marketing? • Understanding the marketing data being generated • Reaching customers via digital channels like social, search, and display • Working with digital experiences • Selling online with ecommerce • Going mobile • Measuring and optimizing with testing and analytics • Running and operating a business with technology • Storing and extracting data • Learning and predicting with data exploration and modeling ////////////////////////////////////////////////////////////////////
| 5 - 5. Leveraging the Back-Office Layer/Keeping on top of customer relationship management (CRM).mp4 | 116.98 MiB |
| 5 - 5. Leveraging the Back-Office Layer/Leveraging a data management platform (DMP).mp4 | 114.88 MiB |
| 3 - 3. Providing the Digital Experience/Creating your digital presence.mp4 | 111.1 MiB |
| 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Tracking it all with web analytics.mp4 | 110.52 MiB |
| 5 - 5. Leveraging the Back-Office Layer/Preparing and storing all this data.mp4 | 109.82 MiB |
| 6 - 6. Communicating and Optimizing in the Analysis Layer/Attributing value to marketing channels and campaigns.mp4 | 100.15 MiB |
| 6 - 6. Communicating and Optimizing in the Analysis Layer/Learning and predicting with data exploration and modeling.mp4 | 99.09 MiB |
| 3 - 3. Providing the Digital Experience/Going mobile.mp4 | 98.58 MiB |
| 3 - 3. Providing the Digital Experience/Selling online with ecommerce.mp4 | 97.73 MiB |
| 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Organizing it all with tag management.mp4 | 96.34 MiB |
| 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Testing for conversion rate optimization.mp4 | 87.66 MiB |
| 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Leveraging user experience and voice of the customer tools.mp4 | 78.72 MiB |
| 3 - 3. Providing the Digital Experience/Building on a content management system (CMS).mp4 | 75.99 MiB |
| 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Targeting and personalizing the digital experience.mp4 | 71.97 MiB |
| 6 - 6. Communicating and Optimizing in the Analysis Layer/Communicating data through dashboarding and data visualization.mp4 | 69.19 MiB |
| 6 - 6. Communicating and Optimizing in the Analysis Layer/The importance of communicating and activating marketing data.mp4 | 51.86 MiB |
| 5 - 5. Leveraging the Back-Office Layer/Running and operating the business with technology.mp4 | 50.98 MiB |
| 2 - 2. Reaching Customers with the Digital Advertising Layer/Reaching consumers with email & marketing automation.mp4 | 37.93 MiB |
| 2 - 2. Reaching Customers with the Digital Advertising Layer/Using display advertising.mp4 | 35.29 MiB |
| 1 - 1. Understanding the Components of Digital Marketing/Putting the stack into action with governance.mp4 | 33.87 MiB |
| 7 - Conclusion/Tying it all together and taking the next steps.mp4 | 28.89 MiB |
| 1 - 1. Understanding the Components of Digital Marketing/An overview of digital marketing technologies.mp4 | 28.67 MiB |
| 0 - Introduction/Welcome.mp4 | 26.59 MiB |
| 1 - 1. Understanding the Components of Digital Marketing/Understanding the marketing data being generated.mp4 | 26.33 MiB |
| 2 - 2. Reaching Customers with the Digital Advertising Layer/Leveraging social media.mp4 | 25.43 MiB |
| 2 - 2. Reaching Customers with the Digital Advertising Layer/Marketing with search engines.mp4 | 24.58 MiB |
| 2 - 2. Reaching Customers with the Digital Advertising Layer/Being present with content marketing.mp4 | 24.34 MiB |
| 1 - 1. Understanding the Components of Digital Marketing/A brief history of digital marketing.mp4 | 23.18 MiB |
| 0 - Introduction/What you should know before watching this course.mp4 | 12.14 MiB |
