Marketing An Introduction - Gary Armstrong C4dr
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https://www.amazon/co.uk/Mar...Gary-Armstrong/dp/1292146508 Look Inside - Some screenshot so you can judge book and do not waste your time Page 097 - Page 247 - Page 422 - Page 572 - Marketing: An Introduction – 8 Jun 2016 by Gary Armstrong (Author), Philip Kotler (Author), Prof Marc Oliver Opresnik (Author) Product details 672 pages Publisher: Pearson; 13 edition (8 Jun. 2016) Language: English ISBN-10: 1292146508 ISBN-13: 978-1292146508 An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. MyMarketingLab is not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. KAT - C4dr TBP - shailab BTC - 1CZ4nTozpgfgqufWhiXDtBu9pVurd41SPz
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