This Loyalist upgrade has been made available for the many people who bought on Steam originally then found out about the website Loyalist edition and asked for a way to upgrade and receive the virtual items included with it. Loyalist was originally created and priced for people who wanted to help support development and so, the price here is a bit of a premium for what you're getting. Also note that this is an upgrade and so it is priced significantly less than the website Loyalist, since it is only an add-on and does not include the game, future expansion, soundtrack or other materials