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[b]Brad and Debra Schepp | ISBN: 978-0-07-162618-7 | 2009 | PDF | Business 

Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes totheir secrets.

Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:

Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising[/b]