Oreilly.-.Google.Advertising.Tools.2nd.Edition.November.2009.Ret
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Google Advertising Tools
Supplied by..: Team Elements Genre........: eBook
Release Date.: 11-2009 System.......: PDF
Store Date...: 11-2009 Language.....: English
Protection...: ADR Disksize.....: 3 x 5 MB
iSBN.........: 978-0-596-80573-9 Publisher....: Oreilly
Author.......: Harold Davis Edition......: 2.
Release Info
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With this book, you'll learn how to take full advantage of Google AdWords
and AdSense, sophisticated online advertising tools used by thousands of
businesses large and small. The second edition provides a substantially
updated guide to advertising on the Web: how it works in general, and how
Google's advertising programs in particular help you make money.
Several business case studies demonstrate which approaches work well, which
don't, and why.
http://oreilly.com/catalog/9780596155803
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