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Van den Ende J. Innovation Management 2021
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Textbook in PDF format

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website.
It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.
Introduction
Innovation management and new business development
Idea development
The front end of innovation
Design thinking
Selection
Innovation strategy
Portfolio management
Implementation
Managing projects
Organizing for innovation
Open innovation
Innovation in specific types of firms
Entrepreneurship
Innovation in project-based and multinational firms
Conclusion
The future of innovation management and new business development

Van den Ende J. Innovation Management 2021.pdf34.17 MiB