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Proctor T. Absolute Essentials of Strategic Marketing 2021
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Textbook in PDF format

Introduction
Marketing strategy
Product portfolio and marketing capabilities
Industry and competition
The marketing environment
Customer and market analysis
Sustainable competitive advantage
Growth strategies
Segmentation, targeting and positioning
Marketing mix strategy
International marketing
Marketing planning and implementing marketing strategy
Index

Proctor T. Absolute Essentials of Strategic Marketing 2021.pdf902.61 KiB