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Killing Us Softly 4
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Video > Movies
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1
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509.31 MiB (534051646 Bytes)
Tag(s):
documentary media girls women fashion commercials advertising
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2010-04-30 16:51:14 GMT
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gimme73
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863522D8274E36C677C5EC83AD9F2C85A3F6215A




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Killing Us Softly 4
Advertising's Image of Women

In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes -- images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

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