Textbook in PDF format

Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content. What are the models of this new content? What kind of cultural and societal acceleration can we expect? What are the public implications of the next-generation media system? What problems are arising? What kind of market power is emerging in media industries around the world? And how can one deal with them? The author addresses these questions with facts and figures, ranging across technology, economics, communications studies, business, policy, and law. He reviews the regulatory options, and recommends a new approach for video media. Media professionals in academia, management, technology, policy, and creative production will value the approachable yet thorough information presented in The Content, Impact, and Regulation of Streaming Video.
Introduction: the impending revolution in video technology and its impact on media and regulation
The three generations of TV
The dynamics of content
New-style content
Market power in cloud video
Societal impacts
Regulating online video content: models and issues
Regulating online video infrastructure: issues and institutions
Dealing with the market power of video
Observations, summaries, and conclusions