Story Telling For User Experience

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Formats: EPUB, PDF

Book Description
We all tell stories. It’s one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

If you…
- Need to share research and design insights in a compelling and effective way
- Struggle to communicate the meaning of a large body of data in a way that everyone just “gets”
- Want to explore a new, innovative idea, and imagine its future

Table of Contents
Chapter 1. Why Stories?
Chapter 2. How UX Stories Work
Chapter 3. Stories Start with Listening (and Observing)
Chapter 4. The Ethics of Stories
Chapter 5. Stories as Part of a UX Process
Chapter 6. Collecting Stories (as Part of Research)
Chapter 7. Selecting Stories (as Part of Analysis)
Chapter 8. Using Stories for Design Ideas
Chapter 9. Evaluating with Stories
Chapter 10. Sharing Stories (Managing Up and Across)
Chapter 11. Crafting a Story
Chapter 12. Considering the Audience
Chapter 13. Combining the Ingredients of a Story
Chapter 14. Developing Structure and Plot
Chapter 15. Ways to Tell Stories
Chapter 16. Try Something New

Book Details
Paperback: 320 pages
Publisher: Rosenfeld Media (April 2010)
Language: English
ISBN-10: 1933820470
ISBN-13: 978-1933820477