How to Design and Write Web Pages Today (Writing Today) 
by Karl Stolley
Greenwood  | March 2011 | ISBN-10: 0313380384 | PDF | 305 pages | 14.9 mb 
http://www.amazon.com/Design-Write-Pages-Today-Writing/dp/0313380384

Writing and designing for the Web are essential to anyone looking to advance his or her personal, academic, or professional Internet presence. How to Design and Write Web Pages Today offers an approach for building sites that reach your intended audience, using methods that enable a site to be updated and improved over time.
An introduction to standards-based Web design, this book treats creating a website from the point of view of the writer, focusing on writing concerns and how they fit with the technological challenges of the Web. Readers will learn about the reasons for writing on the Web; the challenges of writing there; and the solid, but flexible construction of individual pages. The focus is on building websites that can grow, including sites built around the popular, open-source WordPress blogging system. Rich with examples, the book demonstrates that Web writing and design can be fast and fun—and accomplished without expensive software or sophisticated programming skills.

About the Author
Karl Stolley is an associate professor of digital writing and rhetoric at the Illinois Institute of Technology in Chicago, IL, where he teaches graduate courses on Web design, information architecture, and the rhetoric of technology. He also directs Gewgaws Lab, an open-source design and development research group as well as the Digital Communication Research and Instruction Lab. His publications have appeared in such journals as IEEE Transactions on Professional Communication, Journal of Business and Technical Communication, and Kairos: A Journal of Rhetoric, Technology, and Pedagogy. Stolley earned his doctorate from the Rhetoric and Composition program at Purdue University in West Lafayette, IN, where he was webmaster of the world-renowned Purdue Online Writing Lab (OWL). He has also served as interface editor for Kairos and led its redesign, which was awarded the Council of Editors of Learned Journals' Best Journal Design Award in 2009--the first Web-based journal to receive such a distinction.
Stolley maintains a Web presence at  http://karlstolley.com/

CONTENTS
PART I. WHAT AM I WRITING?
Chapter 1 Why Write for the Web? 3
Chapter 2 Reading the Web 13
Chapter 3 Creating Web Content 25
Chapter 4 Standards-Based Web Pages 33
Chapter 5 Preparing to Write and Design 43
PART II. ISSUES AND CHALLENGES
Chapter 6 Accessibility 57
Chapter 7 Usability 69
Chapter 8 Sustainability 81
PART III. STRATEGIES FOR SUCCESS
Chapter 9 Structured Content: XHTML Overview 91
Chapter 10 Presentation and Design: CSS Overview 103
Chapter 11 Rapid Prototyping 121
Chapter 12 Writing with Source in a Text Editor 133
Chapter 13 Page Metadata 147
Chapter 14 Page Branding 159
Chapter 15 Navigation 177
Chapter 16 Text Content 189
Chapter 17 Page Layout 205
Chapter 18 Multimedia Content 225
Chapter 19 Performance and Interaction 235
PART IV. PROBLEMS AND SOLUTIONS
Chapter 20 Site Architecture 249
Chapter 21 Reusing and Dynamically Generating Content 257
Chapter 22 Dynamic Sites in WordPress 267
Chapter 23 Going Live 275
Chapter 24 Tracking Visitors, Sharing Content 281
Resources for the Future 289
Glossary 295
Index 299