A rare video of Dr. Robert Cialdini.



Robert B. Cialdini is a social psychologist who is currently Regents' Professor of Psychology and W.P. Carey Distinguished Professor of Marketing at Arizona State University where he has also been named Distinguished Graduate Research Professor.



His books Influence: Science and Practice and Influence: The Psychology of Persuasion are the result of years of study into the reasons that people comply with requests in business and other settings. Together, they have sold over a million copies and have been translated into twenty languages. They consistently rank among the top selling books onInfluence has been listed on the New York Times Business Best Seller List. Fortune Magazine lists Influence in their “75 Smartest Business Books.”