Meggs' History of Graphic Design (5th Ed)
by Philip B. Meggs and Alston W. Purvis
Wiley | November 2011 | ISBN-10: 0470168730 | ePUB | 1981 pages | 171 mb 
https://www.amazon.com/Meggs-History-Graphic-Design-Philip/dp/0470168730

This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape—such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource.
With more than 1,400 high-quality images throughout—many new or newly updated—Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.
The fifth edition has additional coverage of the Middle East, Spain, Portugal, South America, and China as well as multi-media and motion graphics. Also, much in the last chapters is new, since graphic design history is changing almost daily. The last chapters are always the most difficult since we are living in the same period when things are happening.

About the Author
Philip B. Meggs is a designer, educator, and author. He is School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland, and a Contributing Editor to Print magazine.

CONTENTS
How to Use this E-book
Preface
Preface to the First Edition
Acknowledgments
Part I The Prologue to Graphic Design - The visual message from prehistory through the medieval era
01 The Invention of Writing
02 Alphabets
03 The Asian Contribution
04 Illuminated Manuscripts
Part II A Graphic Renaissance - The origins of European typography and design for printing
05 Printing Comes to Europe
06 The German Illustrated Book
07 Renaissance Graphic Design
08 An Epoch of Typographic Genius
Part III The Bridge to the Twentieth Century - The Industrial Revolution: The impact of industrial technology upon visual communications
09 Graphic Design and the Industrial Revolution
10 The Arts and Crafts Movement and Its Heritage
11 Art Nouveau
12 The Genesis of Twentieth-Century Design
Part IV The Modernist Era - Graphic design in the first half of the twentieth century
13 The Influence of Modern Art
14 Pictorial Modernism
15 A New Language of Form
16 The Bauhaus and the New Typography
17 The Modern Movement in America
Part V The Age of Information - Graphic design in the global village
18 The International Typographic Style
19 The New York School
20 Corporate Identity and Visual Systems
21 The Conceptual Image
22 Postmodern Design
23 National Visions within a Global Dialogue
24 The Digital Revolution—and Beyond
Timelines
Epilogue
Bibliography
Image Credits
Key Search Terms